Direct-To-Consumer (DTC) Wine Shipping: 2017 Key Trends

ShipCompliant by Sovos Webinar

DURATION: 45 minutes plus Q&A

Sovos and Wines & Vines partnered again to create the Direct-to-Consumer (DtC) Wine Shipping Report, which is the most accurate report of the direct-to-consumer wine shipping industry. In 2017, we saw explosive growth in the channel, putting the direct-to-consumer wine channel on track to top $3 billion in 2018. The DtC channel also increased its share of the total domestic off-premise retail market to 10% in 2017. Watch for an overview of the DtC Wine Shipping Report findings, key insights and real-world examples of the growth trends from 2017. During this webinar, we'll discuss trends we saw in 2017, such as:

  • Season: Fall and holiday seasons were the busiest time of year
  • Region: Sonoma county and Oregon drove channel growth in 2017
  • Size: Medium-sized wineries had the most impressive year over year growth
  • Varietal: Rose experienced the largest organic growth of all varietals in 2017
  • Price: Wines $40 and under accounted for two-thirds of shipments
  • Destination: Pennsylvania became a top ten destination state by volume.


Alex Koral
Regulatory Counsel, ShipCompliant by Sovos

Jim Gordon
Editor, Wines & Vines

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