On Demand Webinar: Post-Pandemic Planning: Customer Engagement for the Road Ahead

Sovos On Demand Webinar

DATE HOSTED: April 30, 2020
DURATION: 1 hour with Q&A

For many wineries, DtC shipments spiked notably during the second half of March 2020 as wine lovers rushed to stock their pantries with their favorite beverage in an uncertain time of hunkering down at home. The rate of change may have slowed slightly, but what’s ahead remains in flux. We do know that at some point in the coming months, life — and along with it, consumer mindsets and behaviors — will begin to shift toward a new normal. Now is the time to plan for how your winery can remain top of mind and a preferred choice for those clients who found you, perhaps even for the first time, during the upheaval of this Spring. As they ease into life after shelter in place, will that include continued patronage of your winery?

Watch Enolytics, WineDirect and Sovos ShipCompliant for a look at how to engage (and re-engage) new, new-again, and loyal DtC fans alike on their customer journey. Our speakers will discuss:

  • How to segment customers so you can meet them where they are on their customer journey—and entice them along
  • Practical ideas for reaching out and engaging these customer segments
  • Ways to plan now for retaining and growing customer relationships
  • Tips for staying competitive and compliant so your DtC business can continue to thrive


Adrienne Stillman, Marketing Director, WineDirect With a passion for wine, community-building and technology, Adrienne Stillman currently serves as Director of Marketing for WineDirect where she oversees all aspects of marketing and communications. In this role, Adrienne spends much of her time researching industry trends and best practices, with a particular focus on email marketing and online sales. Adrienne is also a Certified Sommelier. A New York City native, she lives in Napa Valley with her husband and their dog.

Cathy Huyghe, Co-Founder, Enolytics Cathy Huyghe is co-founder of Enolytics, which was a finalist for the Born Digital Wine Award in Innovation. Enolytics provides data-driven business intelligence to beverage alcohol companies around the world; its client list includes Bollinger Champagne, Marchesi Frescobaldi, Wines of California, Wines of Chile, Gonzàlez-Byass and Freixenet-Mionetto. Huyghe is also the co-creator of content for A Balanced Glass, a community dedicated to wellness in the wine industry, which was a 2019 Drinks Innovator for SevenFifty Daily.

Alex Koral, Senior Regulatory Counsel, Sovos ShipCompliant Alex Koral is Senior Regulatory Counsel for ShipCompliant by Sovos in the company’s Boulder, Colorado office. He actively researches beverage alcohol regulations and market developments to inform development of Sovos' ShipCompliant product and to help educate the industry on compliance issues. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School. 

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